Posted on by Skyline Marketing Solutions

Welcome to the era of User Experience (UX). UX is evolved as a discipline for solving problems, so the birth of the discipline itself is a problem solver.

It all started back in the 1900s – the age of the machine, when the factory workers had the problem of operating machines.
In a need of a solution, the factory owners started thinking about optimisation, for ease of use and efficiency of the machines. After making changes to the machine’s interface and testing process with users, the results were shocking. There was a huge increase in productivity, and in turn, revenue. A small part of UX was born.

How does UX translate to the new, modern practices in apps and websites creation? And more importantly, how does this help you increase revenue and improve your business? Well, exactly in the same way it worked for the factory owners…

When a client approached with a very specific request, they try to be problem solver to improve the experience users have on their platform. Often we will start from scratch and build solutions step-by-step, but in this case we already had a foundation to build upon and improve. A good place to start was with our well known Discovery or Outline phase. Outline is a product exploration and definition process to help our clients solve the challenges associated with launching a new product, or digitally transforming their existing business.

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The first steps of the Outline phase is to carry out a UX review of the current website/platform, where we list all current content to be filtered into content in need of improvement, and areas for adding functionality. After a few discussions, data capture, research and analysis, we agreed changes and began to sketch. The balance we were striving for was a visual solution that is both beautiful and functional, and that is what we achieved. Using our acquired knowledge through years of practising our Outline phase, we reshaped the layout in such a simple and intuitive way that for the user it meant they could easily use and engage with the platform.

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So what did our Design or Reinvention  mean for the business? It meant the team could be more productive and this is a simple, yet powerful example of how UX can achieve significant business results. The platform today delivered to initial expectations with:

  • Easy-to-use machine interface (new platform layout)
  • Less work for the factory workers (less development efforts)
  • Increase in factory revenue (less business expenses)

This is just a small part of what we at Skyline do within our Outline phase. Depending on the business needs and variations of the project, the methods we use are different, but the result – always positive. For more information, get in touch on contact@sktlinemarketingsolutions.co.uk.

 

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