Posted on by Skyline Marketing Solutions

Digital transformation and change is inevitable in modern era. If you’re ready to transform your business, here are the steps to follow for success. Its all about now you cope and fit your business strategy for purpose in this digital world.

Statistically, its been estimated that by 2018, 67% of all global 2000 enterprises will have digital transformation at the centre of their corporate strategy and with 58% of businesses looking to digital, it’s clear to see businesses are ready to face their challenges. Although, with only 26% of businesses ready to fully execute a digital transformation, so its felt that it still has a long way to go.

WHAT IS DIGITAL TRANSFORMATION?

Digital has become a key influencer in our lives and with more and more organisations embarking on digital transformation. In other words, it refers to the changes associated with the application of digital technology in all aspects of business and it looks to revise how you use digital throughout your business when it comes to your processes, how you communicate both internally and externally as well as your stakeholders and proposition. As a consumer, it’s also essential for a business to join the dots between all digital channels and touchpoints.

ASSESS THE MARKET

The next step is to assess the market and forecast your competitors. Start with determining who your target audience are and where they tend to engage with you to ensure you are pursuing the right path for your business. Creating scenarios of what could happen if you digitally transformed and then compare what could happen if your competitors fully embraced transformation would definitely impact. A new understanding of the marketplace to decide which digital tools can help you achieve your goals.

ANALYSE

At analysis stage, you need to consider the tools and systems you use, what works well, what doesn’t and ways these can be improved with right authority level, motivation and mindset to lead the change. When you have completed this you should be fully aware of which new skills and tools you need, areas you need to improve on and new processes you have to adopt throughout the transformation journey. Then it’s time to set out how you will achieve your goal and start the process of digital transformation.

PLAN

The planning stage involves setting goals on short term, medium term and long term basis and outlining a strategy for digital transformation, as well as, a roadmap for reaching the end goal.

DELIVERY

The delivery stage is made up of training, retraining within the team covering on all action points to reach key milestones outlined in the roadmap. Whether it’s creating an agile working environment, transforming the company culture or taking your business online to the next level, real success comes through knowledge by providing education, great leadership and regular events sharing views. Again measuring results is another area to concentrate upon.

Not sure if digital transformation and change is right for your business? It’s not only private companies investing – charities, higher education bodies right through to the government have embraced digital transformation in 2016 to lead the change. At Skyline, we’re on hand to help you put digital at the heart of your business to get found you online. If you’re looking to have a chat about our digital transformation services and how we can help you, we’re just a call or email away.

Finally, as we mentioned before, to enable and make the digital transformation journey happen, ‘It’s no longer about a digital strategy, it’s all about your business strategy in a digital world.’

 

 

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