Building an MVP with Prototyping tool like an Aspirin

Whether a product is successful or not depends primarily not on its functional design. To adapt the needs of users is an important step; Therefore, UX design should naturally take a step ahead with prototyping tools. It’s also the key criterion deciding the success and failure of a product. At Skyline, what we understand that a useful product… Read more »

UX: The Age of Machine Learning Redefined

Welcome to the era of User Experience (UX). UX is evolved as a discipline for solving problems, so the birth of the discipline itself is a problem solver. It all started back in the 1900s – the age of the machine, when the factory workers had the problem of operating machines. In a need of… Read more »

Prioritising Your User’s Needs

There are many factors to consider when deciding your MVP features: Feasibilities, efforts to develop, ensuring evidence-based decision making. These are all vital steps to decide your priorities for your product and finding the right delight balance. After these steps you’ll likely discover there are multiple features that bring value to your customer or solve… Read more »

Facebook Ads vs. SEO: Where to Invest

If you’re considering investing in your online marketing strategy, you’ve narrowed it down to Facebook Ads or SEO, but which is best for you and your business? On one side there’s the targeting and immediate results that Facebook Ads provides, whereas SEO carried out within Google’s rules will more than likely take months and you can’t control who… Read more »

Gartner’s 2016 top 10 strategic tech trends (infographic)

Global IT research and advisory company, Gartner, recently identified its top 10 strategic technology trends for 2016. These are trends that are expected to make a significant impact on businesses across the world this year. The trends do include 3D printing, the Internet of Things platforms, and in the same vein, the device mesh, whereby devices – mobiles,… Read more »