Building an Viable Brand Identity

Having a unique brand makes anyone stand out from competitors in turn encourages customer loyalty. It’s therefore essential that you build and maintain a strong brand for your business. A brand builds a distinguishing identity for any business and it symbolizes the reputation a business has in minds of the public. So a successful brand often correlates three main factors, such… Read more »

7 MarTech Tools to try out in Q4 2015

According to Walker Sands, there were close to 1,900 martech companies across 43 different product categories at the beginning of 2015. Based on YoY estimates, that means the market nearly doubled from 2014-2015. Interestingly, despite rapid market growth and high demand, 51 percent of marketers don’t think their companies are investing enough in these solutions… Read more »