Why Every retail problem is an AI problem

When most people think about AI, they think of the splashy stories and applications. They think about DeepMind beating a world champion at Go, Microsoft’s ill-fated Tay experiment, fleets of self-driving cars, Ken Jenning’s Jeopardy! loss: things of that nature. But AI is already woven into the fabric of giant businesses of every stripe, from… Read more »

The State of Marketing Attribution 2016

AdRoll has partnered with Econsultancy to produce this strategy of attribution report on The State of Marketing Attribution in the UK, France and Germany. A well-implemented attribution strategy depicts how well they are leveraging their data to attract, convert and grow their customer base. It, in turn, provides¬†better insights on where and when to invest… Read more »