Lead Generation Trends in 2017

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as the preferred lead… Read more »

Where Millennial Retail Marketing is Beyond Online Social Interaction

Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very diverse… Read more »

Inbound vs. Outbound Marketing

If you pay attention to marketing trends, you’ve heard people throwing around the terms “inbound marketing” and “outbound marketing,” but what do they really mean? Marketing professionals convince people to buy things using language, you would too. But inbound and outbound marketing isn’t just jargon. These terms embody a kind of cultural shift in the… Read more »

Inbound Marketing & Growth Hacking

Inbound marketing is a different mindset to push marketing and it will take some time for the team to adjust. Once complete you will be able to see where prospects are in the sales funnel and forecast how many leads you expect to provide sales each month. The bigger the organisation, the more difficult it… Read more »

15 facts to navigate social media (Infographic)

There is just too much data in the world of social media. In this infographic you’ll get to see how many active users each platform has, where these users reside, the gender of their users, and much more. You know what they say, a picture is worth a thousand words. So we’ll leave you with this infographic and,… Read more »

2016 Leadership Perspective on Email Marketing Strategy

Increasing engagement and improving personalization are the most important goals of decision-makers responsible for email marketing.  But how are they achieving these top priorities? The attached complimentary benchmark report contains 14 pages of charts and actionable insights from marketing decision-makers with roles ranging from CMO to marketing director. Get the 2016 Leadership Perspective on Email Marketing Strategy to… Read more »

Your Email Marketing Toolkit

 Email campaigns are an important aspect to a company, brand, or product’s marketing strategy. From offering deals, sending newsletters, promoting products, to educating users, or sharing data trends, email marketing comes in all frequencies. Each campaign differs based on what you’re selling, who you’re trying to reach, and what your desired result is. Coming from… Read more »

Building Your Content Marketing Strategy

Do you need help planning and implementing your content marketing strategy? Would you like to know how to create content that will resonate with your potential customers? As we all know within today’s digital disruptive arena, automated content is the next. Consistently generating and share-worthy interactive content isn’t easy, in fact add a plan in place that… Read more »

What Twitters Upcoming Update Means for Marketers

Twitter recently announced that they will be changing what counts towards their 140 tweet character limit. Images and @names within replies will no longer count and for the narcissists out there you’ll even be able to retweet yourself. So in other words, more storytelling will result more conversions in turn. Zoho highlight the changes that… Read more »

Remote working with distributed workforce is the Key

Only half of workplaces in the UK have the resources to enable remote working, despite the huge efficiencies it could bring, a study has found. Twice as many workers have access to ‘fixed technology’ than have mobile equipment, according to the study of 12,000 companies Redcentric commissioned by YouGov. It revealed that 77 per cent of employees… Read more »