The lean methodology has an embedded structure that helps you test hypotheses quickly at minimal cost. But the question is, how to generate your hypothesis? It isn’t quite easy to discover the needs of customers if you haven’t identified their “pain points” by being in their shoes. This is where design thinking comes in. It… Read more »
Posts Tagged: Design Thinking
The process of A/B testing uses statistical analysis to measure ad performance and consumer choice. Originally positioned as a tool used for email communications to test subject lines as well as colour and design, A/B testing has since grown in its capabilities. It is now an important part of all advertising campaigns. While A/B testing… Read more »
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