Four Ways to Create Great Customer Experiences by Interactive Technology

Technology is changing the small business retail tech landscape. The rise and ease of e-commerce have forced many retail businesses to re-think what it means to sell products and how their customers want to buy them. Ironically, the same digital transformation putting many retailers out of business could also offer the solutions they need to keep their… Read more »

Where Millennial Retail Marketing is Beyond Online Social Interaction

Millennials have powerful buying powers. In fact, according to new findings, Millennials have about $200 billion annual buying power.  This is why companies are competing to penetrate this market and generate leads from Millennial buyers. However, capturing the attention of Gen Y consumers can be very challenging. Compared to other generations, Millennial consumers are very diverse… Read more »

Permission Marketing as an Emerging Customer Marketing

Acquiring email addresses and building a list of opt-ins represents the ultimate goal of just about any web-based business; however, the struggle to acquire these data points from site visitor is perhaps more contentious than ever. As identity theft and other forms of cybercrime continue to capture headlines, digital media audience members are increasingly vigilant about… Read more »

5 Take-Aways on Push Notifications for Mobile Apps

Push notifications are one of the most effective strategies to drive a user back to your mobile app. When a user opts into your notifications, they are trusting that you will deliver relevant and useful information. The moment, you don’t achieve this your notifications will be instantly shut off or worst your app gets deleted…. Read more »

The Complete Guide to Managing Digital Projects

Digital projects are different than traditional. Most techniques and frameworks are too complex for teams working on digital projects like building a website, making an app, or running a marketing campaign. Digital products are flexible by their nature: they’re easily changed, adjusted, and improved. That’s why agile project management principles are best for digital project… Read more »

UX Psychology get more Conversions

User experience is all about how users perceive and engage with your products and services. Psychology is about understanding people’s innermost desires, motivations, and fears. It highlights the influence that the context brings to people’s perceptions and judgments. Therefore, UX inherently should have an element of psychology to it. For example, while people perceive themselves… Read more »

The Influence of Artificial Intelligence on Customer Experience

In the old days if you wanted to go automated you could only provide your customers with basic canned responses to predictable questions. These old systems weren’t particularly effective when it came to understanding detailed questions and providing complex answers. They often provided an un-empathic response to a customer, creating a negative experience. Artificial intelligence… Read more »

Redefine Client Experience

Professional appointment setting services break the sales process down in distinct steps, and have specialized professional’s focus on each of those steps. Therefore, instead of having one person build a list of prospects, screen them, identify buyers in need of your product or service and in a position to make a buying decision, set the… Read more »

Digital Marketing Strategy Tools in 2017

Are you looking for tools to help manage your digital marketing strategy? Want to know which tools can help you to improve results? Smart Insights share their recommended tools in this infographic. At Skyline, we follow and suggest our stakeholders the Smart Insights RACE Planning framework for managing your digital marketing, so that you can review… Read more »

UX: The Age of Machine Learning Redefined

Welcome to the era of User Experience (UX). UX is evolved as a discipline for solving problems, so the birth of the discipline itself is a problem solver. It all started back in the 1900s – the age of the machine, when the factory workers had the problem of operating machines. In a need of… Read more »