Four Ways to Create Great Customer Experiences by Interactive Technology

Technology is changing the small business retail tech landscape. The rise and ease of e-commerce have forced many retail businesses to re-think what it means to sell products and how their customers want to buy them. Ironically, the same digital transformation putting many retailers out of business could also offer the solutions they need to keep their… Read more »

How to Optimise all your Conversions?

Conversion rate optimisation (CRO) is often misunderstood as simply testing image selection or button color, etc. Approaching CRO with such a narrow lens, though, greatly restricts conversions growth potential. To maximize conversions, you should implement CRO holistically. By building a CRO framework instead of treating CRO randomly, you’ll have a greater probability of unlocking insights,… Read more »

What Is Methodology?

The Inbound Methodology covers each and every step taken, the tool used, and lifecycle stage traveled through on the road from stranger to the customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it… Read more »

The Basics of Conversion Rate Optimization for websites

Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end goal. Online traffic is only of value when your visitor ends their session by carrying out a specific action that you want them to complete. For example, if you are an eCommerce store, your… Read more »

An Insight on PPC, SEM & CTA and Improve Conversions

Web traffic campaigns can be vital to the success of brick-and-mortar businesses, so the question must be asked, are you missing out on possible returns? What Does It All Mean? Breaking Down PPC & SEM For anyone new to the marketing world, PPC and SEM are strategies that drive traffic to websites. PPC focuses entirely on… Read more »

UX Psychology get more Conversions

User experience is all about how users perceive and engage with your products and services. Psychology is about understanding people’s innermost desires, motivations, and fears. It highlights the influence that the context brings to people’s perceptions and judgments. Therefore, UX inherently should have an element of psychology to it. For example, while people perceive themselves… Read more »

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle to Find and Engage with Relevant Content on the Path to Purchase. Marketers who package together relevant pieces of content for first-touch engagement and serve them to buyers based on areas of interest, succeed. Demand Gen Report in collaboration with LookBook HQ clearly depicts how a better mix of content to… Read more »

7 E-commerce Redesign Hackes for Better CRO

Redesigns are part of a website’s lifecycle. It’s a chance for you to let loose and unleash your creative talents. However, a redesign is much more than the visual design of a website. There are other factors at play – factors that impact the overall traffic and conversions. Yes, an attractive website is important, but… Read more »

Best Ways to Increase Page Views on Your Blog

Increasing the page views on your blog is a huge task to attract visitors. Because if the readers tend move away to another website without clicking at another pages of blog, it would increase the bounce rates. Hence certain effective steps should be taken so the viewers can embrace your blog, as it is more… Read more »

Content Marketing Plan That Drives Better Results

While planning our content strategy, we put ample of focus on the tools we would use to for marketing our content like email, browser push notifications and social media but often forgets to focus on the core planning. “ A job well planned is half done” Like any other content marketer, the one thing I… Read more »