It’s important to bring readers to your site, but that isn’t then end of the line. Once someone is on your site, you want to entertain them enough to keep them there! Keeping track of the page views you get as well as the unique users that visit your site is a great way to understand how well people are engaging with the content around your site. If you need clarification on the difference between page views and unique users you can find definitions here! To help you keep readers moving around your site, the following suggestions as put together are self-explanatory on how you can increase your page views:
- Use Internal Links
Internal linking is when you link to other parts of your website from within your content. This works well for referring readers to more content that they may find useful through good improved blog content. Especially if the reader is a new reader, there may well be information beyond the piece they’re reading that could help them. Make sure you’re giving your readers everything they need to stay on your site rather than going elsewhere for what they need! Moreover, you can use features like Facebook Like Button and Like Box on your home page to bring more visitors to your website.
- Highlight Key Content in Your Sidebar
Using your sidebar as a place to rotate key pieces of content that you think your readers will always find relevant is a great way to move people onto a new article once they’ve finished reading the one they’re currently on. In this case, Pillar content is informative that attracts most of the readers. Pillars keep buildings from falling to the ground and the same principle applies to blogging. Pillar content should have all in and out information that’s packed full of useful hints and tips. Usually the pillar content is over 1000 words and has lots of great value. In addition, pillar content is referred as link worthy and the relevant content should be Seo Optimized along with inclusion of quality images. Usability is also important in this respect and you must install a sitemap plug-in using the PS Auto Sitemap. It’s easy to install and it then becomes the index of your website and a good site map is displayed in logical order to make it easier for you. Google loves Sitemaps too and thereby the search engines can crawl your content faster and it’s a win-win situation for everyone.
- Make Sure Your Navigation Bar is Highlighting Popular Blog Sections
What use is your navigation bar if it isn’t going to direct your readers to the most popular parts of your site? Make sure that your navigation bar is optimised so it directs readers to the most important parts of your site. If you use Google analytics you’ll be able to tell where most of your readers are going, and this should help inform you where you should be directing traffic with your navigation bar. Believe it or not, when it comes to SEO and ranking in the search engine results, having 50 visitors visit 3 pages each is more impressive than having 150 visitors visit one page and leave. An increase in pageviews per visitor shows the almighty Google that your content is so good it’s sticky.
Chandreyi is a Content Marketing Specialist and Social Media Manager at Skyline. She specializes in building engaged online communities and sparking conversations about business-to-business marketing trends, Follow her at Google+ or tweet her at @chandreyisaha.