There are several factors that determine how healthy your link profile is on the company website and how off-page SEO factors affect it.
Fresh, Original Content
An important factor considered by Google in assessing your link profile is the content itself. If you’re consistently rehashing the same old story in different words, then you’re not providing anything of value to readers or the Internet. Therefore, it’s vital that you bring a fresh perspective to every blog post or article published on your website. Using engaging videos and inforgraphics will also help. To attract the Google algorithms, mention dates and target trending topics.
Quality of Backlinks
Not all backlinks are created equal, some can negatively impact your site’s ranking. You don’t want backlinks from websites that feature too many advertisements, display poorly written content, or remain un-moderated with too many spam comments. If a website has too many links and too little content, this is another red flag that can’t be ignored. Use the disavowing tools by Google to eliminate these backlinks for a healthy link profile.
Social Media Presence
How active you are on social media will play a big role in your backlinking success as well. Wide social media presence can earn you several backlinks from quality sources. Social media platforms like Facebook, Twitter, Google+, Instagram, etc. allow you to effortlessly reach a huge reader base. Some followers may be inspired by your content, craft their own perspective in a blog post, and backlink to your website source.
Backlink Anchor Text
While this isn’t something you have complete control over, careful crafting of your content can help to some extent. Backlink anchor text is the text through which a website backlinks to your content within an article. Such anchor text is taken into consideration by Google algorithms to determine which keywords your website should rank for. Take advantage of the helpful Moz tool to analyze your backlink anchor text and manage your Anchor text cloud natural. Ensuring that the above factors are taken care of will go a long way in maintaining a clean link profile that boosts search engine rankings. The following infographic gives you a detailed idea to combating the current and upcoming Google updates with a great link profile and off-page SEO tactics to use.