Are you looking for tools to help manage your digital marketing strategy? Want to know which tools can help you to improve results? Smart Insights share their recommended tools in this infographic. At Skyline, we follow and suggest our stakeholders the Smart Insights RACE Planning framework for managing your digital marketing, so that you can review where you could make better use of the tools across the customer lifecycle.
As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.
The infographic helps to break down the tools into different categories of use and shows you which products you should be considering for different marketing activities. If you’re interested in learning more about the differences between individual tools and how we can build your digital marketing strategy, email us here.