Marketers are expected to be data-driven and analytical. We want them to show knowledge of marketing technology and willingness to test and explore new areas. On the other, every company wants its own Don Draper, who will spread creative ideas around, produce amazing content and provide insight into consumer psychology.
The Salesmanago infographic as shown below depicts what qualities will get marketers hired? It turns out that CMOs expect them to combine successfully two different sets of competencies and eight most demanded marketers skill sets are discussed.
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